Investors Who Control Entire Keyword Categories Some investors buy domains. Others buy the language through which markets are entered. That is the deeper level. A domain name can be a brand. A domain name can be a destination. A domain...
Corporate Buyers Who Changed the Domain Economy Domain investors created the asset class. Corporate buyers validated it. That is the core structure. The domain economy did not become serious only because early investors acquired strong names. It became serious when...
Domain Brokers Who Shaped the Market Domain investors created supply. Corporate buyers validated demand. But domain brokers created the market mechanism between them. That mechanism matters. Without brokers, the domain economy would have remained fragmented, private, risky, and difficult to...
Most people believe domains are acquired through registration. The market behaves differently. Registration creates ownership. Marketplaces create movement. A domain can be registered in seconds. It can remain dormant for years. It can sit unused, developed, monetized, leased, or held...