How Gatekeepers Shape Industry Visibility Industry visibility is not only created by advertising. It is also shaped by ownership. A company can buy attention through campaigns, sponsorships, paid search, public relations, social media, conferences, influencer distribution, and media placement. Those...
Who Controls the Internet’s Naming Landscape Key Actors in the Internet Naming System How to Read This Article Before analyzing who controls the internet’s naming landscape, it is important to understand the main actors. ICANNThe Internet Corporation for Assigned Names...
Digital Real Estate and Market Access Throughout history, access to markets has largely been determined by physical position. A retailer needed a storefront. A manufacturer needed distribution. A service provider needed local presence. A company's ability to reach customers was...
Economic Power of Digital Entry Points Throughout history, the greatest economic value rarely emerged from within markets themselves. It emerged at the points where markets began. The most powerful positions were often not held by those producing goods. Nor by...
Gatekeeping in the Architecture of the Internet Most people experience the internet through interfaces. Websites. Applications. Search engines. Social platforms. Marketplaces. Digital services. These are the visible layers of the internet. The layers users interact with every day. Yet the...
The Role of Gatekeepers in Digital Real Estate Most people think the internet is open. Anyone can launch a website.Anyone can register a domain.Anyone can create a company.Anyone can publish content. At the surface level, this appears true. Yet the...